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Videos

The Big Data lab

After a first hype, opinions with regard to the value of Big Data for decision making are much more differentiated: is Big Data the universal answer? Will the massive amounts of new data sources be the end of market research? Many are disillusioned...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ralph Wirth, Norbert Wirth
June 15, 2016
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Citation

Wirth and Wirth (2016a, June 15). The Big Data lab. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-big-data-lab


Videos

The Big Data lab

After a first hype, opinions with regard to the value of Big Data for decision making are much more differentiated: is Big Data the universal answer? Will the massive amounts of new data sources be the end of market research? Many are disillusioned...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ralph Wirth, Norbert Wirth
June 15, 2016
×

Citation

Wirth and Wirth (2016a, June 15). The Big Data lab. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-big-data-lab